Make every marketing video work across every channel.

Anything you have already recorded: webinars, product demos, customer and executive interviews, conference and event sessions, training recordings, video podcasts, and livestream recordings. Upload the file, or import from YouTube, Twitch, X, or Vimeo. Paid plans clip sources up to 180 minutes, with uploads up to 5 GB on Free and 10 GB on paid plans. reap does not record or host the original video; it starts from the recording you already have.

It is the production layer of one. reap is a video marketing tool and marketing video maker for turning long recordings into short clips: it finds the moments, then edits, captions, brands, reframes, translates, and schedules them, so a team can repurpose content from one webinar across every channel. It does not host video, send email campaigns, or measure campaign performance, so teams pair it with the video marketing software they already use for those.

Yes. Prompt-first clipping is available on paid plans, so you can describe the campaign objective instead of relying on generic highlight detection. Ask for the clearest explanation of a new feature, moments where a customer describes their original problem, or answers to a common objection, and reap returns candidate moments that match. It finds moments that exist in the recording rather than inventing them, so what comes back depends on what was actually said.

Yes, and they should. Every suggested clip opens in reap's editor, where you can move the start and end points, correct the transcript, cut sections, restyle captions, adjust the framing, and add text or B-roll before anything is exported or scheduled. AI produces the first pass; message accuracy and campaign fit stay with your team.

Yes, through brand templates. A template saves a caption preset, uploaded brand fonts, a logo overlay, intro and outro cards, background, and orientation, then applies them as new clips are created. Font and template counts are plan-based: 3 on Creator, 6 on Studio, unlimited on Enterprise. A template applies to clips created after it is saved, so it does not restyle videos you already exported.

Paid plans output 9:16, 16:9, and 1:1 from the same source; the free plan outputs 9:16 only. Auto reframe uses speaker detection and tracking to keep the person talking in frame, with a dynamic layout switch between single-crop, zoom-out, and split layouts. You can adjust the framing by hand and review each version before it leaves reap.

Yes. Subtitle translation covers 100+ languages on paid plans, and Romanized script output is supported for languages such as Hinglish, Romanized Urdu, and Arabizi, which is how many audiences actually read on social. Caption translation changes the written text only; the audio stays in the original language. Machine translation still benefits from a native-language read before a regional campaign goes out.

AI dubbing covers 80+ languages and regional variants on paid plans, and it changes the spoken audio rather than the captions. Dubbing runs on a monthly allowance: 2 hours on Creator and 5 hours on Studio. Treat a dub as a draft that a native speaker on the team or in-market signs off on, not as automatic approval for that market.

Yes. Paid plans include the social media publisher and a content calendar, so you can pick a connected account, write the post copy, set the date and time, and see the campaign laid out in week or month view. A bulk scheduler places several finished clips at once, and the Studio plan adds AI-suggested posting times and books up to 100 posts per studio per day. Platform-native daily limits still apply.

The Creator plan publishes to TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. The Studio plan adds X and Facebook. Anything outside that list is an MP4 export you hand to whichever tool owns that channel.

Yes, at whatever level suits the team. There is a verified Zapier integration, which needs a paid plan and an API key from your reap dashboard, with triggers for a new project or new upload and actions for clips, captions, transcription, dubbing, and reframing. Beyond that there is a REST API, a CLI, an MCP server, and webhooks. Tools like Google Drive, Zoom, Slack, or your CMS connect through those automation layers rather than through native reap integrations.

Yes. REST API, CLI, MCP server, webhooks, and API key management are included from the Creator plan at $9.99/mo billed yearly, not gated behind an enterprise contract. Credits are shared 1:1 with the dashboard, so a clip produced through the API costs the same as one produced by hand.

No. reap removes the repetitive production steps between a recording and a publishable asset: finding candidate moments, cutting, captioning, reframing, restyling, and preparing language versions. Deciding what the campaign should say, which moments prove it, and whether a cut is good enough to ship is still human work, and the editor is where that judgment gets applied.

No. reap has no analytics, social listening, engagement tracking, or attribution. It produces and schedules the assets; measurement stays in your own analytics stack and the native platform insights. If performance data should influence what gets clipped next, that decision comes from your team.

The Team Studio workspace is on the Studio plan, with up to 3 member seats, Admin and Member roles, and shared projects so templates, assets, and the calendar live in one place instead of in individual accounts. Enterprise adds unlimited seats and SSO. Free and Creator are single-seat.