Video ad maker for UGC and demo footage
Video ad maker for existing footage.
reap is a video ad maker for advertisers who already have footage. Upload a product demo, testimonial, webinar, or creator video, and it finds the hooks, proof points, and objections, then captions, brands, and reframes them into ad cuts you export.
The free plan includes 1 hour of processing.
One recording. Every kind of ad creative.
- Product demo ads From your walkthrough
- Testimonial ads With consent to advertise
- UGC-style ads With paid usage rights
- Founder-led ads From the founder video
- App promo ads From a screen recording
- Explainer ads From webinars and talks
- Localized ads 100+ caption languages
Vertical video ads in 9:16, 1:1, and 16:9, with captions, translation, and dubbing on paid plans. Where the asset runs is your call, and your ad platform’s.
Footage in, ad cuts out
How to turn existing footage into video ads with reap
Start from the recording, not a blank template. Describe the angle you want and review the cuts that come back.
- Upload the demo, testimonial, webinar, or creator video, or paste a link
- Describe the angle: the hook, the objection, or the proof point
- Review the candidate cuts and keep the ones worth running
- Fix the claim, apply the brand template, and pick the ad format
- Export the MP4 and upload it to your ad account
Footage you already own
More ad angles from the footage you already have.
Demos, testimonials, creator footage, and webinars already hold the hook and the proof. Repurpose video content you already paid for instead of booking another shoot.
Product demonstration
The walkthrough recorded once per product or release
Customer testimonial
Cleared for advertising use, not just for the website
Creator footage
UGC video ads need paid usage rights, not only posting rights
Founder story
The unscripted answer to why the product exists at all
App walkthrough
A screen recording with someone talking over it
Product review
Recorded with the reviewer's permission to use it commercially
Educational video
A webinar, a workshop, or a long explainer already published
Brand campaign footage
The long cut, the interviews, and everything left on the floor
Upload a file or paste a link from YouTube, Twitch, X, or Vimeo, up to 180 minutes on paid plans.
Explore AI video clippingYour call, every time
A video ad editor for the claim you sign off on.
Every cut opens beside its transcript, so trimming means selecting words. The claim and the final approval stay with you.
- Move the in and out points until the clip opens on the right word
- Fix a brand, product, or price in the transcript, and the captions follow
- Restyle, resize, and reposition captions off the part of the frame that matters
- Add text overlays, then preview the asset before it leaves reap
Make the message clear without relying on sound.
Most placements autoplay muted. On-screen captions carry the offer, the price, and the proof before anyone taps for sound.
Video ad maker vs. cutting ads by hand
A video ad maker does not decide which claim is worth making. reap removes the cutting, captioning, and resizing around that call; testing stays in your ad platform.
| Task | Doing it by hand | With reap |
|---|---|---|
| Finding angles | Rewatch the whole recording and document timestamps. | Generate candidate clips from the objective you describe, then review them. |
| Editing | Cut every version separately on a timeline. | Start from editable candidate clips and adjust the boundaries. |
| Captions | Transcribe and style each asset individually. | Generate editable captions and apply a reusable preset. |
| Formats | Rebuild the asset for each aspect ratio a placement wants. | Create the supported formats from one source, then check the crop. |
| Branding | Reapply the styling to every version. | Save it once as a brand template and apply it as clips are created. |
| Localization | Move between separate transcription, translation, and dubbing tools. | Produce supported language versions in the same workflow. |
| Delivery | Track exports and files across separate tools. | Export the approved set as MP4 files for your ad platform. |
| Testing the creative | Set it up in the ad platform. | Same. reap produces the versions; it does not test, measure, or buy. |
For teams that run UGC video ads, from footage to export.
Clipping, captions, auto reframe, brand templates, dubbing, organic scheduling, and MCP, each with its own page.
AI video clipping
Turns an interview, demo, or creator recording into candidate angles you can look through.AI captions
Carries the message in muted feeds: animated presets, 100+ languages, native and Roman scripts.AI video editor
Where you take over: move the in and out points, fix a claim in the transcript, check the crop.Clipping agent
Runs the footage-to-reviewable-clips loop from one instruction, so a new recording needs no setup.Video editing API
Puts clipping in your own stack: submit the recording, set the genre, collect the results.AI dubbing
Re-voices an approved cut in 80+ languages, so one recording reaches past a single market.Social scheduler
Queues the organic cuts: pick the account, write the copy, set the time. Paid assets are an export.
Claude
Cursor
ChatGPT
OpenClawMCP server
Lets Claude, Cursor, or any MCP client run a clipping job in plain language.Frequently Asked Questions
It depends on where the ad starts. If you already have product demos, testimonials, webinars, or creator footage, reap is a strong fit: it is a video ad maker that finds the hook and the proof inside a recording, then captions, brands, and reframes the cut. If you need avatars, stock footage, or an ad generated from a prompt, a generative ad tool fits better.
Upload the footage, describe the angle, and review what comes back. Upload a file or paste a YouTube, Twitch, X, or Vimeo link; paid plans take sources up to 180 minutes, and prompt-first clipping lets you ask for the hook, the objection, or the proof point. Refine each cut in the editor, then export the MP4 for your ad platform.
Partly. The Free plan includes 1 hour of processing, with watermarked 720p exports in 9:16, which is enough to try it on one demo. Watermark-free exports and square and landscape versions start on Creator at $9.99/mo. On every plan, reap makes the cut and you upload it to your ad account yourself.
Yes, if the footage is cleared for paid use. reap cuts creator and UGC-style recordings into UGC video ads: it finds the strongest spoken moments, captions them, and reframes them for vertical placements. It does not find or hire creators, generate avatars, or write scripts. Creator footage needs paid-media usage rights, not just permission to post organically, and that check is yours.
Yes for the creative, no for the ad account. As a Facebook video ad maker, reap makes captioned cuts for Facebook and Instagram placements, in 9:16, 1:1, or 16:9 on paid plans, and you upload the MP4 in Meta Ads Manager. There is no Meta Ads, Google Ads, or TikTok Ads integration, so reap does not create campaigns, set targeting, or manage budgets.
Yes. Edit the transcript and the burned-in captions follow. Brand names, prices, discount codes, statistics, and spoken disclaimers are where transcription slips most. Captions come in 100+ languages, with 50+ animated presets on paid plans. reap does not check whether an offer is live, a disclosure is required, or a claim is true; that review stays with your team.
Yes, on paid plans. They output 9:16, 16:9, and 1:1 from one source; Free outputs 9:16 only. Subtitle translation covers 100+ languages, and AI dubbing covers 80+ on a monthly allowance of 2 hours on Creator and 5 on Studio. Check the crop when a cut depends on on-screen pricing or a product close-up, and have a fluent reader check each language version.
No. Scheduling is for organic posts: reap publishes to TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn on Creator, and adds X on Studio. It does not upload creative into an ad platform, run split tests, pick a winning variant, or report CPC, CPA, conversions, or ROAS. Export the cuts you want to test and run the test where the ads are served.
No. reap is a production tool. As a video ad creator, it removes the repetitive work between a recording and a finished cut: finding moments, cutting, captioning, reframing, and branding. Whether an ad performs depends on the offer, the audience, the placement, and the idea, and deciding which angle is worth running is still your call.
The next angle is already in the footage.
Cut your next ad from your last demo
Try reap as a free video ad maker: upload a demo, testimonial, or creator video and get captioned cuts to edit, brand, and reframe. The free plan includes 1 hour of processing; plans are on the pricing page.
Create ad-ready clipsSee how clipping works