Turn existing footage into more ad-ready creative.

Anything already recorded and cleared for advertising use: product demonstrations, customer testimonials and interviews, creator and UGC-style footage, founder videos, app walkthroughs, product reviews, webinars, podcasts, live-shopping sessions, event and brand campaign footage. To turn videos into clips, upload the file or import a link from YouTube, Twitch, X, or Vimeo, so you repurpose videos you already own rather than shooting again. Paid plans clip sources up to 180 minutes, with uploads up to 5 GB on Free and 10 GB on paid plans. reap starts from the finished recording, so it does not shoot, script, or generate footage, and it does not create an ad from a product page or a prompt alone.

You can start free: the Free plan includes 1 hour of processing, with watermarked 720p exports in 9:16. Watermark-free exports and landscape and square versions start on Creator at $9.99/mo. Teams use it as a Facebook ad video maker, a TikTok ad editor, or an ads maker for YouTube placements: reap makes the video creative, and you upload it to the ad platform yourself.

Yes, and that is the shape it is built for. It is not a video ad maker that generates a spot for you; it works from the recording you already have, starting from what was said, so the hook, the demonstration, the objection you answer every week, and the customer's own words are all findable inside a long file. There are genre-specific models for talking head and presentation content. How many usable clips a recording yields depends on the recording, so reap promises no fixed number from any source.

Yes. Prompt-first clipping is available on paid plans, so you describe the objective instead of relying on generic highlight detection: the strongest opening statement about the customer problem, the clearest demonstration of the main benefit, the reason a customer switched, or the response to a common objection. reap searches what is in the recording rather than inventing it. Because it works largely from spoken content, a silent visual sequence gives it much less to go on, so treat everything it returns as candidates rather than finished creative.

Yes. One interview or demo can produce a problem-led cut, a benefit-led cut, an objection-handling cut, and a proof-led cut, each in the aspect ratios your placements need, with captions and, where you want them, translated or dubbed language versions. These are creative directions you choose and review, not automatically optimised ad variants. reap does not decide which version is stronger, rotate them, or retire one for fatigue.

Yes, and you should. Every suggested clip opens in reap's video ad editor, where you can move the start and end points, correct the transcript, cut sections, restyle and reposition captions, adjust the framing, and add text overlays before anything is exported. AI produces the first pass. Whether the claim is accurate, complete, and safe to run stays with your team.

You can correct anything in the transcript, and the correction carries into the burned-in captions. Plan for it: brand and product names, prices, discount codes, offer terms, measurements, statistics, customer names, technical terms, and spoken disclaimers are where transcription slips most. reap does not guarantee perfect transcription, and it does not check whether a price is current, an offer is still live, a disclosure is required, or a claim is true. Those checks are yours to run before the asset leaves the editor.

Yes, through brand templates. A template saves a caption preset, uploaded fonts, a logo overlay, and intro and outro cards, then applies them as new clips are created. Font and template counts are plan-based: 3 on Creator, 6 on Studio, unlimited on Enterprise. A template applies to clips created after it is saved, so it does not restyle assets you already exported. There is no template locking, brand auditing, automatic compliance enforcement, dynamic price or offer insertion, or automatic call-to-action overlay.

Paid plans output 9:16, 16:9, and 1:1 from the same source; the free plan outputs 9:16 only. Auto reframe uses speaker detection and tracking, with a dynamic layout switch between single-crop, zoom-out, and split layouts, and you can set the framing by hand. Review the crop before export: product close-ups, on-screen pricing, comparison tables, app interfaces, split-screen footage, disclaimers, and brand marks can all sit outside the frame reap chooses, and it does not know which of them your creative depends on.

Subtitle translation covers 100+ languages on paid plans, with Romanized script output for languages such as Hinglish, Romanized Urdu, and Arabizi. AI dubbing covers 80+ languages and regional variants on a monthly allowance: 2 hours on Creator and 5 hours on Studio. Caption translation changes the written text only; dubbing changes the spoken audio. Machine translation does not replace a native-language reader, and it does not replace legal or market review of a claim, a price, an offer, or a regulated term in a new market.

Yes, and they are your responsibility rather than a product setting. reap has no rights, consent, or release management. Creator and UGC footage needs paid-media usage rights, not just permission to post organically. Customer testimonials need consent for advertising use, licensed music needs commercial rights, and footage involving minors needs the appropriate authorisation. Check that a shortened clip still represents what the person actually said, and that the offer, price, and claim inside it are still current.

No. reap publishes organic posts to connected social accounts only: TikTok, Instagram Reels, YouTube Shorts, and LinkedIn on Creator, adding X and Facebook on Studio. It does not connect to an ad account, upload creative into an ad platform, create a campaign, set targeting, manage budgets or bids, or submit anything for ad review. Approved assets are exported as MP4 files and taken into whatever ad platform you already buy through.

No. There is no Meta Ads, Google Ads, TikTok Ads, YouTube Ads, or Amazon Ads integration, and no creative-testing platform connector. What exists is a verified Zapier integration, which needs a paid plan and an API key from your reap dashboard, with triggers for a new project or new upload and actions for clips, captions, transcription, dubbing, and reframing, plus a REST API, a CLI, an MCP server, and webhooks. Those are the layers you would build a route into an ad platform through yourself.

No. reap produces versions; it does not test them. There is no built-in experiment framework, no split-test setup, no automatic winner selection, no dynamic creative optimisation, and no creative-fatigue detection. Export the cuts you want to try and run the test in the platform that serves them, which is also the only place that can see the result.

No. There is no ad-performance reporting, conversion tracking, attribution, or return-on-ad-spend measurement anywhere in reap, and nothing in it predicts how a piece of creative will perform in a paid placement. It produces and schedules video. Measurement stays in your ad platform and your analytics stack.

The Team Studio workspace is on the Studio plan, with up to 3 member seats, Admin and Member roles, and shared projects so brand templates, assets, and the calendar live in one place. Enterprise adds unlimited seats and SSO. Free and Creator are single-seat. There are no formal approval stages, client-review portals, or comment threads, so sign-off on a claim is a step your team owns rather than one the product enforces.

No, and it should not be read as making that claim anywhere. reap is a production tool: as a video ad creator it removes the repetitive work between a recording and a finished asset, which is finding candidate moments, cutting, captioning, reframing, restyling, and preparing language versions. Whether a piece of creative performs depends on the offer, the audience, the placement, the auction, and the idea. Deciding which angle is worth running, and whether the claim inside it is accurate and compliant, is human work.