Make every product video work harder.

Anything already recorded: product demos and walkthroughs, tutorials and setup guides, live-shopping recordings, unboxings, founder videos, launch events, webinars, behind-the-scenes footage, and approved customer reviews, testimonials, and interviews. As a video repurposing tool it starts from the finished recording, so to repurpose product videos you upload the file or import from YouTube, Twitch, X, or Vimeo. Paid plans clip sources up to 180 minutes, with uploads up to 5 GB on Free and 10 GB on paid plans. reap does not shoot, host, or produce the recording itself.

Yes, as finished clips. reap works as a product video maker and product demo video maker: it cuts demos, reviews, and unboxings into vertical, captioned TikTok Shop videos you can schedule to TikTok or export as MP4. It has no TikTok Shop integration, so it does not tag products, link listings, or publish into the Shop itself: you add the product link in TikTok.

Yes, and turning long videos into shorts is the shape reap is built for. It is not a product demo video maker that generates a demo for you; it works from the demo you already recorded, starting from what was said, so the feature explanation, the setup walkthrough, the comparison, and the question you answer every week are all findable. There are genre-specific models for talking head and presentation content. How many usable clips a recording yields depends on the recording, so reap does not promise a fixed number from any source.

Yes, on the same terms as any other recording, and the rights are your responsibility rather than a product setting. reap has no consent or release management. Use footage a customer or creator has agreed can be used in marketing, keep the quote in context, and check that a shortened clip still represents what the person actually said. Licensed music, creator collaborations, and footage of minors all need the appropriate permissions before anything is cut.

Yes. Prompt-first clipping is available on paid plans, so you can describe the objective instead of relying on generic highlight detection: the clearest demonstration of a feature, the answer to the most common setup question, or the moment a presenter compares two options. reap searches what is in the recording rather than inventing it. Because it works largely from spoken content, a silent visual demonstration gives it much less to go on, so treat everything it returns as candidates.

Yes, and you should. Every suggested clip opens in reap's editor, where you can move the start and end points, correct the transcript, cut sections, restyle and reposition captions, adjust the framing, and add text overlays before anything is exported or scheduled. AI produces the first pass; whether the claim is accurate, complete, and safe to publish stays with your brand.

Yes. The transcript is editable, and a correction there carries into the burned-in captions. Plan for it: product and model names, measurements, materials and ingredients, prices, discount codes, technical terminology, customer names, and numbers are where transcription slips most. reap does not guarantee perfect transcription, and it does not check whether a price is current, an offer is still live, or a claim is true.

Yes, through brand templates. A template saves a caption preset, uploaded fonts, a logo overlay, and intro and outro cards, then applies them as new clips are created. Font and template counts are plan-based: 3 on Creator, 6 on Studio, unlimited on Enterprise. A template applies to clips created after it is saved, so it does not restyle videos you already exported. There is no automatic brand compliance, template locking, dynamic price or discount insertion, or automatic call-to-action overlay.

Paid plans output 9:16, 16:9, and 1:1 from the same source; the free plan outputs 9:16 only. Auto reframe uses speaker detection and tracking, with a dynamic layout switch between single-crop, zoom-out, and split layouts. Review the crop before export: product close-ups, on-screen pricing, comparison tables, screen recordings, text labels, and before-and-after shots can all sit outside the frame reap chooses, and it does not know which of them your clip depends on.

Subtitle translation covers 100+ languages on paid plans, with Romanized script output for languages such as Hinglish, Romanized Urdu, and Arabizi. AI dubbing covers 80+ languages and regional variants on a monthly allowance: 2 hours on Creator and 5 hours on Studio. Caption translation changes the written text only; dubbing changes the spoken audio. Machine translation does not replace native-language review, and it certainly does not replace legal or regulatory review of a product claim, a measurement, a price, or a safety instruction in a new market.

Yes. Paid plans include the social media publisher and a content calendar, so you can pick a connected account, write the post copy, set the date and time, and see the week or month laid out. A bulk scheduler places several clips from one recording at once, and the Studio plan adds AI-suggested posting times. The Creator plan publishes to TikTok, Instagram Reels, YouTube Shorts, and LinkedIn; Studio adds X and Facebook. Anything else is an MP4 export you hand to another tool.

No. There are no native Shopify, Amazon, WooCommerce, TikTok Shop, product-information, Google Drive, Dropbox, Slack, or Notion integrations, and there is no product-feed synchronisation. What exists is a verified Zapier integration, which needs a paid plan and an API key from your reap dashboard, with triggers for a new project or new upload and actions for clips, captions, transcription, dubbing, and reframing, plus a REST API, a CLI, an MCP server, and webhooks. Those are the layers you would build a store connection through yourself.

No. reap outputs video files. It has no shoppable-video player, no product tagging, no checkout, no cart, and no social-commerce storefront. Clips are exported as MP4 or scheduled to a connected social account, and anything that turns a video into a buyable surface happens in the platform or storefront you publish to.

No. Publishing goes to organic posts on connected social accounts only. reap does not connect to an ad account, upload creative to an ad platform, manage a media buy, or predict how an ad will perform. You can export as many cuts of a product story as you want and run them as ads elsewhere, but the testing and the buying happen in the ad platform, not in reap.

No. There are no sales analytics, social analytics, conversion tracking, attribution, or return-on-ad-spend reporting anywhere in reap, and no built-in A/B testing or automatic selection of a winning variant. It produces and schedules video. Measurement stays in whatever you already use for it.

The Team Studio workspace is on the Studio plan, with up to 3 member seats, Admin and Member roles, and shared projects so brand templates, assets, and the calendar live in one place. Enterprise adds unlimited seats and SSO. Free and Creator are single-seat. There are no formal approval stages or client-review portals, so the sign-off on a product claim is a step your team owns.

No. reap is not a product video maker in the sense of generating footage, and it is not a substitute for the people who decide what to shoot. As a content repurposing tool and a product video clip maker it removes the repetitive production steps between a recording and a publishable clip: finding candidate moments, cutting, captioning, reframing, restyling, and preparing language versions. Deciding which moment is worth publishing, whether a claim is accurate and complete, and whether a shortened testimonial is still fair is human work, and the editor is where that judgment gets applied.